COVID-19 is a significant disease that has impacted the globe. In America, the impact is acutely endured by Black and Brown communities. Recognizing this discrepancy, a group of leaders across the advertising industry came together on April 23, 2020, to address this “trisis”: the deadly three-way combination of COVID-19, economic recession, and racial injustice that has affected people of color. To counteract this harsh reality, we have sought to create an ecosystem that can instigate actions to restore our communities. Through shared passion and commitment, we came together after hours to talk, exchange ideas, and brainstorm ways to bring about lasting change in our health, mobility, and wealth. Today, it will truly take a village to save our communities.
“If not us, then who? If not now, then when?” — John Lewis
To create a collective movement for Black and Brown communities all across America that pauses, punctuates, and instigates actions to ensure “We All Rise Together.”
When compared to the non-Hispanic white population, COVID-19 death rates are 2.1x higher for Black/African Americans and 1.1x higher for Latino/Hispanic Americans.
Maintaining healthy lives and a sense of comfort are crucial components to “rebuilding” us. There has always been an intricate link between the wealth, mental health, and well-being of Black and Brown communities.
“Not everything that is faced can be changed, but nothing can be changed until it is faced.” — James Baldwin
How We Will Punctuate: Every Friday, we will bring together wellness experts from Black and Brown communities to provide consultation to employees across industries about wellness and health.
One of our first initiatives will focus on women. We will be holding sessions the second Friday of each month to openly address the obstacles and stressors that occur in the lives of Black women in the workplace and in their personal lives. For information about the events in this initiative, please email email@example.com.
Since tracking began in 1972, the Black unemployment rate is consistently 2x higher than the white unemployment rate.
We are committed to creating mentoring, career training, and employment opportunities to level the playing field within our communities.
“What we do is more important than what we say or what we say we believe.” — Bell Hooks
How We Will Punctuate: Every Friday, we will kick off things with an intense rallying cry to join the “mobility movement” to take us to the next level. The movement is broken into three parts:
We need to be skilled! Our inaugural partnership is with CIRCUS STREET, an award-winning interactive media and marketing training company. Every Friday, we will offer free digital training sessions to 500 people adversely impacted due to layoffs or staff reductions as a result of COVID-19.
We need to be connected! The NEXTHIVE alumni group allows people from any agency to post job announcements and professional opportunities for job seekers. It is a one-stop shop for cross-discipline, agency, and holding company opportunities. This hub will be featured on LinkedIn.
We can’t grow or succeed by ourselves. Black and Brown leaders across the industry will offer 30 to 60 minutes of their time to give career advice to Black and Latinx professionals to help guide them on their career journey.
It will take 250 years to close the wealth gap between Black and white communities. Black dollars typically remain in their communities for a total of six hours. During COVID-19, the number of Latino businesses fell 32%.
We need to create financial opportunities for individuals and small businesses to increase wealth within our Black and Latinx communities.
“I'm not a businessman, I'm a business, man.” — Jay-Z
How We Will Punctuate: Every Friday, and eventually every day, we will strive to increase circulation of Black and Brown dollars in Black and Brown-owned businesses.
The We All Rise Together Small Business Hub is where you can explore all our communities have to offer.